H2 Real Estate had the need to display MLS listings custom tailored to their brand while maintaining important synchronized data (such as pricing and status updates) within their website.
The problem was the RETS feed has no knowledge of certain geo-specific data (such as neighborhoods, amenities, etc.) and some listings' photos and descriptions left much to be desired.
For the solution, a custom Laravel API and WordPress plugin was developed to analyze the data and add more meaningful attributes to work with.
As a result, this provided H2 with the tools necessary to improve "featured" listings for optimal display, offer a solid UI/UX experience to their users — such as dynamic price filtering, area and neighborhood amenities, and many more facets not available through traditional MLS feeds.