Due to packaging and shipping complexities of products within the biochemical and research industry, Avanti Polar Lipids were taking all orders over the phone and through standard web forms.
After a deep dive with Avanti into their systems (and a crash course in biochemistry!) we were able to define a standard for their products with custom packaging configurations and live pricing updates — all within a full-featured e-commerce application.
Another challenge they faced was search. With product names such as "3β-Hydroxy-7-oxocholest-5-enoic acid-d3" ( yes, really ) and other scientific synonyms, delivering accurate search results presented a real challenge. For this solution, a custom Algolia plugin for Craft CMS made it possible to deliver real-time results with amazing precision.